End each chapter on a cliff
OK, you don’t have to end each chapter on an actual cliff, but you do need to leave them with unanswered questions. This doesn’t mean you can’t answer questions during the book, it just means you need to create new ones as you go along. Be creative. Fiction is built on the curiosity of readers. If you don’t spark their curiosity (especially at the end of a chapter), what incentive do they have to start the next one?
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